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byDesign Alliance

byDesign Alliance

Join me on the byDesign Journey

Business : Leadership : Life

Introducing Lisa

I am an experienced entrepreneur who has grown start-ups, turned around failing businesses, bought and sold businesses, mentored business owners, employed staff, and worked from the coal face of health care to the boardroom of private sector education.

I believe in great leadership. Great leadership is a commitment, a never-ending journey of learning, backsteps, forward leaps and sideways moves. Great leadership means being on your game every day, it gets under your skin and defines who you are.

You are Invited to join the byDesign Alliance

The byDesign journey will equip you with the skills, systems, and habits for you to reach your goals in life. The byDesign Alliance will join you with likeminded individuals, all with the same passion for excellence in their business, their relationships, and their life.

Premium Subscription

  • Monthly individual mentoring and accountability
  • Quarterly ‘expert’ experience
  • Systems, templates, and strategy building tools
  • Alliance platform access
  • Friendship and collegiality

Annual Investment: NZ$6000 +GST (paid monthly)

I look forward to welcoming you to the byDesign Alliance.

“We are what we repeatedly do. Success is not an action but a habit”.

– Aristotle

The byDesign Journey

Business byDesign

Peak business performance requires high quality output, and an ethic of excellence. It relies on astute self-awareness, self-motivation, dogged determination, resilience, and a dose of bloody-mindedness. Business byDesign gives you the skills, systems, and support to unlock your potential.

Leadership byDesign

Great leaders know their ‘super-powers’; they know their weaknesses. They harness the talents of their team to smooth their rough edges. They build leadership in others, through the depth and breadth of their organisation. They do the same with every interaction they have, in business and in life. It is who we are.

Life byDesign

This rapidly changing world has challenges of mammoth proportions that are demanding the very best of us, if we are to see society and humanity move safely through both the realities and the unknowns of our future.

We will navigate this path together, reaching our potential of performance, with self-awareness and balance in our ‘cup of life’.

Paying it Forward

Having been self-employed and a business owner her entire adult life, Lisa has gathered an immense array of skills along the way, and relishes nothing more than sharing her decades of experience to see others flourish.

“I believe in teaching as the best way to mastery, and that we teach best what we most need to learn. Teaching has always been a cornerstone of my career, and a passion of my soul.”

– Lisa

Agile Entrepreneurship

Lisa’s business experience ranges from, sole trader to Limited Companies; Franchise ownership to Limited Partnership; all requiring a new skill set to be developed, a new set of rules and regulations to be understood, and a new direction for her business interests to pivot.Lisa thrives on the challenge of creating business that disrupts the status quo and lifts an organisation to new heights.


Business Journey

  • Management and governance
  • Planning and projection
  • Growth and diversity
  • Goals and accountability
  • Business best practice
By Design logo

Leadership Journey

  • Principles and implementation
  • Guidance and support
  • Tools and strategies
  • Creative leadership
  • Communication
  • Culture and engagement

Life Journey

  • Thinking skills
  • Questioning and communication
  • Finding your way
  • Developing your passion
  • Creating your future

Alliance at our Core

We grow a bond or connection to further the common interests of our members. It is a union of trusted relationships where we work together for the betterment of our shared interests and aims.

“Lisa has helped me immeasurably with the development of my business: by constantly challenging me to think big, by coaching me through self-limiting beliefs and by helping me to tease out my “why” to a much deeper level than ever before.”

Rebecca Tasker, Positively Together

“I will be forever grateful to Lisa for her support and guidance to help me grow a business that works for me and my family.”

Anne Dallas, Footwork Podiatry

byDesign Values & Mission

“Good business is about making the world a better place”

Lisa Whiteman

One of my greatest held beliefs is that whatever you give of yourself, to serve others, without expectation, comes back to you many times over. This belief continues to be proven to me every day: I live my life surrounded by generosity of time, support, care, trust, and beauty.

Brainstorming graphic

alliance (noun)c. 1300, “bond of marriage” (between ruling houses or noble families), from Old French aliance (12c., Modern French alliance) “alliance, bond; marriage, union,” from aliier (Modern French allier) “combine, unite.”

About The Author

Lisa Whiteman

Lisa Whiteman is founder and leader of the Resonance Group and is committed to making a difference in the world. Lisa believes we can all make a difference by ensuring our ethics and principles are at the very heart of everything we do, every day.

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